Oceanwise

We help global and local companies connect in meaningful ways with their markets and consumers.
Innovation with intelligence is a holistic process.
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We are an innovation-focused business intelligence consultancy.

Seeing problems as a whole, we build strategic solutions using our unique approach.

Our aim is to support global companies, SMEs and cultural institutions that are interested in finding innovative solutions for complex problems, either in their structure, brands, products or services.

Intelligence

We create a performance overview of the brand, product or service by collecting and analyzing market, sales, productivity and consumer information.

Innovation

We develop tools and systems aimed to improve information and processes management. We work with new marketing and business intelligence technologies that are based on metrics and focused on results.

Strategy

We evaluate the organization in order to design strategies that connect the current challenges with the business vision.

Holistic Innovation
is our approach

Research phase

&

Creation phase

Customer

Creating long term results by understanding market demands and consumer experience.

Sales

Improving sales processes, pricing and relation with clients and distributors.

Product

Innovating in product attributes, packaging, logistics and internal processes.

Our capabilities

Tools

Understanding and measuring human behavior

Tools

Commercial
Point of sale
Satisfaction
Strategy and processes
Marketing
Digital
Contents
Services
Advertisement
Technology
Eyetracking
Beacons
App development
Creative tools

Consultancy with academic support

Bringing scientific knowledge through academic alliances.

Consultancy with academic support

Business
Business plan
Strategy workshop
Training
Innovation
Methodology development
Product development
Public analysis
Alliances
Universities
Research groups

Methods and Infrastucture

Adapting our methods to each project.

Methods and Infrastucture

Market research
Research design
Segmentation
Brand image
Pricing
Group sessions
Gesell chamber
Auditing and supervision
Creativity
Design thinking
Product design
Creative workshops
Courses and training
Branding
Point of sale
Packaging
Interdisciplinary teams
Recruitment and coordination
Sales force
Moderators, researchers, analysts
Designers
Programmers
Ethnographers
Psychologists
Anthropologists
Photographers
Marketers
Audiovisual production

About us

An exceptional multicultural and interdisciplinary team of research and business professionals based in Mexico City, with international partners across Latin America.

  • México
  • Brasil
  • Colombia
  • Perú
  • Argentina
  • Chile
  • Panamá
  • Costa Rica

María Barrera

Business Consultant

Psychologist with post-graduate studies in neuromarketing and consumer behavior by the National University of Mexico. I have great interest on cultural institutions development, have published papers on innovation and public studies in the film industry and museums. Have worked in several industries such as entertainment, hospitality, personal, home & health care, food, bank and finances and health insurance.

Brisa Araujo

Innovation Consultant

Brazilian living in Mexico for 8 years, she has a Master of Science degree in Latin American Integration, with focus on economy and society by the University of São Paulo (USP) and the National Autonomous University of Mexico (UNAM), as well as post-graduate degrees in Brand and Product Management and Market Research. She is responsible for the design and development of regional studies in Latin America, leading local teams in 10 countries, acting as research manager and moderator. She has conducted projects for personal, home & health care, FMCG, technology & telecommunications, retail, pharma and medical equipment industries.

We get inspired by the ocean, as a source of energy, ideas, vision and as raw material for creation.

Let's collaborate

Do you have a project for us?

Our office

E. Pallares y Portillo 215-B, Int. 5, Parque San Andrés,
Coyoacán, 04040, Ciudad de México, México.

T +52 (55) 7595 7226

info@ocean-wise.com

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