We are an innovation-focused business intelligence consultancy.
Seeing problems as a whole, we build strategic solutions using our unique approach.
Our aim is to support global companies, SMEs and cultural institutions that are interested in finding innovative solutions for complex problems, either in their structure, brands, products or services.
Intelligence
We create a performance overview of the brand, product or service by collecting and analyzing market, sales, productivity and consumer information.
Innovation
We develop tools and systems aimed to improve information and processes management. We work with new marketing and business intelligence technologies that are based on metrics and focused on results.
Strategy
We evaluate the organization in order to design strategies that connect the current challenges with the business vision.
Holistic Innovation
is our approach
Research phase
&Creation phase
Customer
Creating long term results by understanding market demands and consumer experience.
Sales
Improving sales processes, pricing and relation with clients and distributors.
Product
Innovating in product attributes, packaging, logistics and internal processes.
Our capabilities
Tools
Understanding and measuring human behavior
Tools
- Commercial
- Point of sale
- Satisfaction
- Strategy and processes
- Marketing
- Digital
- Contents
- Services
- Advertisement
- Technology
- Eyetracking
- Beacons
- App development
- Creative tools
Consultancy with academic support
Bringing scientific knowledge through academic alliances.
Consultancy with academic support
- Business
- Business plan
- Strategy workshop
- Training
- Innovation
- Methodology development
- Product development
- Public analysis
- Alliances
- Universities
- Research groups
Methods and Infrastucture
Adapting our methods to each project.
Methods and Infrastucture
- Market research
Research design - Segmentation
- Brand image
- Pricing
- Group sessions
- Gesell chamber
- Auditing and supervision
- Creativity
- Design thinking
- Product design
- Creative workshops
- Courses and training
- Branding
- Point of sale
- Packaging
- Interdisciplinary teams
- Recruitment and coordination
- Sales force
- Moderators, researchers, analysts
- Designers
- Programmers
- Ethnographers
- Psychologists
- Anthropologists
- Photographers
- Marketers
- Audiovisual production
About us
An exceptional multicultural and interdisciplinary team of research and business professionals based in Mexico City, with international partners across Latin America.
- México
- Brasil
- Colombia
- Perú
- Argentina
- Chile
- Panamá
- Costa Rica
MARÍA BARREA
Business Strategy & Innovation Consultant
WIRe Lead México
Maria is leader of the commercial and innovation teams, working closely with them in order to integrate research insights into the formulation of customized client solutions. She has a B.S. degree in Psychology, both an Arts & Marketing and a Neuroscience & Behavior diploma, and is currently pursuing an MBA at the Berlin School of Creative Leadership, Steinbeis University in Germany. She has published papers on topics such as market research trends, cultural audiences’ segmentation, and the use of neuropsychological tools to measure emotional and unconscious responses, as well as presented as a speaker at conferences such as ESOMAR Global Qualitative, and workshops in different universities and technical schools in Mexico City.
We get inspired by the ocean, as a source of energy, ideas, vision and as raw material for creation.
Let's collaborate
Do you have a project for us?
Our office
Avenida Insurgentes Sur 682- 703, Del Valle, Benito Juárez, 03103, CDMX, MéxicoT +52 (55) 7595 7226
